Posted on Apr 2, 2020

Frederik Van Lierde

The Secret To Let Millennials
Grow Your Business

Millennials, the shoppers who are born between 1981 and 1996, the early 2000s, love mobile phones and discounts. They are adepts on bargain-hunting, digital coupon-clipping and interested in finding products and services at a low price, called thrifting.
What is more interesting are the several surveys done by RetailMeNot, Forbes and others.
Some numbers:
Almost 80% of millennials are influenced by price (Forbes)
54% of millennials only buy when they find a deal, coupon or discount (RetailMeNot)
80% of Millennials have used a discount code or coupon in the last 12 months
50% of Millennials get their discount codes via email
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