Local shops and brands don't often have the right resources to follow up on all the latest technologies available. Not all technologies will work for their business, and what works for one brand, not automatically work for your brand.

And even if you really want to use a specific new technology....

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Part of the folklore about successful entrepreneurs is that they succeeded because they first failed. We, entrepreneurs, are told to "Fail fast", you'll learn valuable lessons that will help you in your next venture.

Where is this idea come from? Does it come from athletics where we rehearse and...

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Marketing is no longer about the stuff that you make, but about the stories you tell. - Seth Godin

This episode will talk about Brand Web Stories. Brand Web Stories is a web based version of the popular stories on LinkedIn, Facebook, Instagram, Twitter, Snapchat,...

I will explain what are Web ...

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What is the link between Maurizo Cattelan, the artist who duck-taped a banana on a wall, and sold it for $120.000 and Jeff Bezos, owner of Amazon?

In their beginnings, neither Maurizo Cattelan, Jeff Bezos, Jack Ma and myself were not taken seriously about our goals and projects Jack Ma has been ...

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Gift Cards, #1 Social Selling Tool For Your Business

If your business doesn't already have gift cards in its arsenal, it's time to start.

Not only are gift cards a common gift for birthdays, holidays, and other celebrations such as graduations, but they're also the most requested gift, accordin...

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Why Do Bankers Need A Coach? An Interview With Frederick Kermisch

We all know about people who take a personal coach when they want a career change or a sports coach. But when it comes to bankers, well I was surprised. For me, bankers aren't the first group of people that comes into my mind that...

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Dating Techniques For Sales Or The Other Way Around

Have you ever tried to walk into a bar, go straight to a person you are attracted too and ask her or him to have sex with you? I recommend you not to try it, as you will get 100% smashed in your face.

It is the same as selling your products an...

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Brand Purpose, the myth debunked

When we think of purpose-driven companies, who do you think of?
Ex. I think of brands like Patagonia
Over the last seven years, an idea that is widely promoted in the advertising and marketing world is “brand with a purpose outperform those that don’t have one.”

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6 months ago
Hi Frederik! I like your podcast very much. It is interesting and well done. You might be interested in this book that touches on very smart people: Je pense trop by Ch. Petitcollin. Good luck!
- Anna S


Frederik Van Lierde is a Belgian Entrepreneur living in Switzerland, founder of Push.ai LLC, which includes the AI-based eCommerce platforms Masha.ai and Deals.Today, 🎙️ host of the We The Business Podcast and active in some local organisations. 

When looking for Frederik Van Lierde, the Belgian professional triathlete and 2013 Ironman triathlon world champion


The We The Business Podcast will go off the map in the startup & business world.

When you are looking for the non-bullshit insights into the world of startups, When you want answers or opinions on non-conventional questions, cutting out the bullshit surrounded the startup scene and the life of an entrepreneur, you are in the right place.

Frederik Van Lierde will interview entrepreneurs, authors, artists, women in male-dominated environments, startups owners in the ghetto's, maybe mafia, debunking startup myths and more.

Yes sometimes crazy, sometimes extreme, very direct but with a lot of passion for business!

The podcast will be a mixture between the seriousness of CloserToTruthTV , the hardcore true-life by "Bald and Bankrupt" and the entertainment of Gordon Ramsey.

If podcasts are not your thing, go to the We The Business Blog to watch (Youtube) or to read the related articles.  

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